Link: Logo, Bullshit and Co., Inc.

Originally posted on

http://ia.net/blog/logo-bullshit-co-inc/ Oh man. What a fantastic article deriding the new Yahoo logo. For the uninitiated, Yahoo’s CEO Marissa Mayer wrote a blog post detailing how the new logo came to fruition:

So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail.

Pretty insulting from a design standpoint, and shows exactly the kind of vision Mayer has as a CEO. This iA article hits every coffin nail in this terrible Yahoo logo business. Now if you’ll excuse me, I have to get back to mindlessly moving pixels around. Happy Friday :)

Comments? I'm @dstrunk on Twitter.